State LCV Education Fund:
List Enhancement

List enhancement is a fundamental component to helping organizations be more efficient and strategic.  Groups can stretch their program dollars by identifying members who are likely activists, targeting voter participation efforts, and improving fundraising. Individual groups and coalitions also use list enhancement to identify and select citizens to receive mailings, phone calls, and educational materials.

List enhancement pools together the membership lists of coalitions of environmental organizations.  The lists are then merged, duplicate names removed, and each entry is enhanced with voter frequency data, county, voting precinct, state and federal legislative districts, age and gender, and other publicly available demographic and geographic information.

In more than 30 states, list enhancement has already helped hundreds of groups increase both their own effectiveness and their ability to work in coalition, and it remains an important component of short-term policy victories as well as long-term grassroots capacity building.

To find out how your organization can participate in a state list enhancement project, contact your local State LCV Education Fund.