SmarTargeting: The Midwest
Minnesota and Wisconsin

The LCV Education Fund asked Greenberg Quinlan Rosner Research and Stratalys Research to engage in a project designed to locate potential environmental activists in the Midwest.  Using SmarTargeting techniques, we employed enhanced voter files that included information such as voting frequency, census data, and consumer data to conduct a large sample survey gauging attitudes about the environment.  Using this data, we created a model that helped us identify potential environmental activists in Minnesota and Wisconsin.  The modeling results were then applied back to the enhanced voters files allowing us to assign every voter in Minnesota and Wisconsin a performance score indicating how likely they are to be an environmental activist, meaning we can identify environmental activists specifically by name and address.  LCV Education Fund now has complete access to lists of potential activists around which it can design a range of different issue and advocacy campaigns.

	View the MW Summary Report here (67 kb PDF)		View the MW Presentation here (503 kb PPT)
	View the Wisconsin Focus Group Report here (98 kb PDF)		View the MW Labor Model Summary Report here (53 kb PDF)